Many people who have websites are not totally up to date with what is recognized as online search engine spamming. Having worked on search engine optimisation for a few clients, I have come across websites which are using spam techniques to help elevate search engine results. When I confronted clients concerning this, they honestly did not know they were using a form of spam nor did they realise the consequences if detected by the search engines.
So what exactly is online search engine spamming? An easy definition will be; deliberately designing website pages that offer poor and irrelevant content, and are employed to trick search engines like google into ranking the content highly for inappropriate search engine rankings. People often use spam as a method of attracting as many visitors to their internet site. When caught by the search engines, this may result in a major setback to business. Websites will be blacklisted from the major search engines and chances are they will not show up in the index for a long time.
Uncertain in case you are spamming? Here are some common forms of spam techniques that you need to avoid. Doorway Pages – Optimising one particular webpage to execute exceptionally well in search engine ranks for a small group of keyword phrases (keyword stuffing on the webpage). Once a user clicks on the link, they will be automatically redirected to some very different website.
Invisible Text – Using text that is not visible to the human eye (getting the same colour text since the background colour). The invisible text will most likely contain a lot of keywords (keyword stuffing). Link Farms – Joining community websites that provide large volumes of irrelevant links to your website.
Along with other types of spam, these techniques needs to be avoided no matter what. Should you be not sure whether your web site uses some type of spam, then it will be best to contact a search engine optimisation specialist before it could result in your website being blacklisted.
Past clients who were using some form of spam and were unaware of it, had taken a huge loss by having their internet site blacklisted in certain search engine listings. The direction to recovery will take long and it is one that no sgvprq wish to follow. Be cautious!
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