Product review & rating has turned into a well known feature that most of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that zion product reviews is not only another banal e-commerce product. Individuals are actually speaking about it (both positive and negative) as well as their thinking is listed here!
People always leave to your competitors as soon as your product details page can’t satisfy them by assuring them. Your products or services details page is the most essential portion of the site since this is the area as soon as your customers decide whether to add the item for the cart or to abandon it. Hence, every effort ought to be come to assure the shoppers that the products you happen to be offering are indeed offers good bargain and value for price.
One of the strongest features in your product details page will be the choice to enable the customers express their opinion and experience about the product. A simple one line comment added by a happy customer can assure plenty of other visiting customers about purchasing the product.
Following are 5 strategies for making your product details page more effective by encouraging customers and visitors to write reviews to your products:
Tips 1 – Product Details page Design:
Your product details page design should get special emphasize hence people always like to check out the products details pages that are visually attractive and neatly presented. The product details page should arrange the merchandise images, description, prices and attribute selection options etc. very neatly and in a way to ensure that customers can discover information easily. In case your product details page design and arrangement is vivid and attractive, people would like to write something about it. Adding Image zooming, image video and multiple images illustrates the product better and thus gives customers a great insight regarding the product. If a visitor finds a eye-catchy product details page, it’s much more likely that s/he wish to add some words there.
Tips 2 – Don’t have the process complicated:
Maintain the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to be present combined with the review option, give you a visual 5 star rating which can be rated utilizing the mouse click. Provide you with the negative rating options that will provide a bold impression for the visitors they are able to rate it how they feel. For that Review make the email fields optional as people often don’t want their emails to be visible publicly. Offer an option if you should show or hide the e-mail addresses through the published reviews. One issue you should be particularly careful about is definitely the CAPTCHA. Easy CAPTCHA could be broken from the spammers and hard CAPTCHA irritates the true reviewers. Choose one which can be hard to break by the Spamming softwares yet easier for the human users to read through.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the amount of reviews per page, reply to a reviewer along with other conventional review & rating moderation features. If you value what your clients are saying about your products, you should regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published in your website. Send them thanks emails for your reviews and visiting your internet site so when reply lrqusd the review, write something that would not merely impress the reviewers but additionally other visitors.
Tips 4 – Keep the ‘Negative Reviews’ as well:
If your product details page is filled with reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of these reviews. If clients are criticizing the merchandise, it’s your very best chance to defend the reason why and let others realise it. Take the chance to confront the negative reviews with satisfying answers and set them one of the other reviews.
Tips 5 – Reviewing Competition:
What about announcing a bit gift, free coupon or discount for your premier reviewers? Yes, that would definitely encourage visitors and customers explore your products or services and write something about the subject. A $5 promotion code, 5% discount or free gift wrapping would inspire much more visitors and customers to write some lines to your products.
Present your products or services more visually and in richly designed format, offer some benefits for writing reviews, make the process simple and moderate regularly to get additional reviews.